Fred Felton | Apr. 3, 2025
South African Tourism launched their latest brand campaign titled 'South Africa Awaits - Come Find Your Joy!' on 31st March 2025. The campaign invites tourists to rediscover their sense of wonder, embracing the joy that travel to South Africa can unlock.
''In a world where life's simple joys often get lost in the rush of daily routines, our new global campaign is an invitation to reignite that child-like curiosity and embrace the thrill of explorations,'' said Thembisle Sehloho, Chief Marketing Officer of South African Tourism.
The advert for the campaign was created by the team at Avatar led by celebrated Phil Ireland, Chief Creative Officer.
From the vibrant streets of Johannesburg to the tranquil beauty of the Cape winelands, the campaign features award-winning local talents including musician and producer Zakes Bantwini and acclaimed chef Wandile Mabaso.
The music featured is by singer-songwriter Vusi Mahlasela.
Sehloho noted that ''The world is ready to rediscover joy - and South Africa is ready to offer it. The time to visit is now.''
Watch the advert here:
