Free Mobile Marketing Conference for Durban in August

MMA Conference for Durban

Mobile advertising is increasingly becoming an important component to most marketers especially as smartphone adoption trends are soaring to high proportions. With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated. Advertisers are now accruing value and increasingly adding mobile in their marketing budgets. In South Africa, SMS is one of the most popular advertising methods and this is attributed to its low cost and ease of use.

The biggest decisions for marketers now is, whether to build a mobi-site or an app, for advertisers, whether to advertise on mobi-sites, apps, or both. Mobile advertising is constantly proving that marketers are taking an interest in new technology, marketing within apps is as easy as creating an ad campaign targeted to a specific audience.

Following the second successful Mobile Digital Revolution Conference held in Durban in 2012, the MMA (Mobile Marketing Association) have organised yet another techno-packed conference including top practitioners to discuss mobile trends and successfully monetised apps.

Case study presentations on actual mobile applications will include local and international brands such as MTN, PriceCheck (Recently won the Blackberry Achievement Awards App of the Year), TomTom, Spar, Nedbank, Morrisons, Vodacom and many others.

The topics of these presentations will include Mobile User Experience, Indoor Maps, Navigation and Live Traffic, Mobile Customer Service, Mobile Marketing Applications amongst others.

The MMA conference will be held at The Gateway Hotel, in Durban on Wednesday, 14 August 2013, Corner Boulevard and Twighlight Drive Gateway. The conference is an initiative of the MMA in association with mapIT, AAT, Boost Communications, Thoughtworks and Omniscience and will kick off at 15:00 until 17:30, and guests will then enjoy a networking drink and snacks. Members and non-members are welcome, and admission is free

The panel of dynamic guest speakers includes:

• Raymond Buckle, MMA Chairman & CEO, SilverstoneCIS
• Alan Haarhoff, AAT (Always Active Technologies)
• James Erasmus, Boost Communications
• Rob Enslin, ThoughtWorks
• Andre de Wet, PriceCheck
• Byron Moorgas, mapIT (A division of TomTom Africa)
• Tobie Van Der Spuy, Omniscience
• Pieter Geldenhuys, MallInfo
• Jon Hoehler, Manager Mobile Technologies, Deloitte Digital

The conference is an initiative of the MMA in association with mapIT, AAT, Boost Communications, Thoughtworks and Omniscience and will kick off at 15:00 until 17:30, and guests will then enjoy a networking drink and snacks. Members and non-members are welcome, and admission is free.

The twitter hashtag is #mmadbn.

To register, visit: http://mmadbn.eventbrite.com/

(Source - MMA)

article by +Fred Felton

Frontier Advisory Presents How Social Media is Driving Business in Africa

The New African Economy - How Social Media is Driving Business in Africa
When: 24 July 2013
Where: Industrial Development Corporation (IDC) Sandton, South Africa
Time:  16h30 to 18h00
(Registration from 16h00 - 16h30)

There are now over 700 million mobile connections in Africa with growth  of mobile internet usage being the world’s highest in recent years,  reportedly in triple digits in some territories.  Social media is directly connecting Africans through services  such as Facebook, Twitter and MXit. Facebook is one of the most visited websites in Africa  and has been launched in Swahili, Hausa and Zulu.  According to Jon von Tetzchner, co-founder of Opera,  a global mobile phone internet browser, “the mobile web is beginning to reshape the economic, political and social development of the continent.” The rapid rise of social media provides great opportunity for businesses in Africa, especially for businesses tapping into Africa’s young and booming consumer class. By formulating social media strategies,  companies as well as brands in Africa can leverage the continent’s  growing social connectedness for business growth. Join in the discussion at the Africa Frontiers Forum with leading firms  and experts to discuss the trends, business opportunities and  commercial impact of social media in Africa.
Speakers Include: Chair: Dr Martyn Davies  (Frontier Advisory)  Panelists: Melissa Attree (Creative Director, Cerebra) Jon Hoehler (Lead Digital, Deloitte) Aki Anastasiou (Presenter, Talk Radio 702)  Pieter Verkade (Chief Commercial Officer, MTN)
Seminar Details: Date: Wednesday, 24thJuly 2013 Venue: Industrial Development Corporation  Parking: Parking available at the IDC Costs: R350.00 excl. VAT RSVP to: tshange@frontieradvisory.com)
(Source - Frontier Advisory)