NEW FACEBOOK CATEGORY FOR LOERIES
The Facebook Challenge focuses on the use of mobile media to
promote a socially relevant cause.
In partnership with Facebook, Loeries Africa Middle East has introduced a
new category within the Student Awards. The Facebook Challenge calls on
students to create powerful mobile video content on behalf of The Nelson
Mandela Foundation – the custodian of Madiba’s brand, memory, and
legacy of social activism. The winning entry will be flighted on Facebook
and Instagram as well as receive a special prize.
As part of the Loeries' and Facebook’s commitment to grow and promote
young, diverse creative talent in our region, Facebook will not only cover
the cost of all entries in this category, but has also created an elearning
programme assisting students to understand the best practices around
creating winning mobile campaigns.
“The Facebook Challenge focuses on promoting a socially relevant cause
through the application of mobile media and we are delighted to be
teaming up with the Nelson Mandela Foundation as they prepare for the
Mandela 2018 Centenary Programme,” says Nunu Ntshingila, Regional
Director Facebook Africa. “Our vision is to create powerful mobile video
content that will inspire all of us to find the Madiba in ourselves and to
‘#BeTheLegacy’. Its message should help to push back against all forms
of social injustice in line with Madiba’s courageous legacy.”
Full details on the Facebook Challenge, as well as access to Facebook’s elearning
programmes can be found within the Student Category at
Entries must be submitted by the Extended Deadline of 31 May 2017.
Loeries Creative Week Durban takes place from Monday, 14 August to
Monday, 21 August 2017.