Donate a toy to a
child in need under a Cadbury Dairy Milk GenerosiTree
When Cadbury Dairy Milk discovered that there were millions of orphaned and
vulnerable children in South Africa – and that the overwhelming majority of
them had never known the joy of owning their own toy, book or game, we wanted
to make a difference – we enlisted the help of generous South Africans and
launched The Little Generosity Shop in May 2019.
So amazing was the
response - with more than 90 000 compassionate donations pouring in - that
we’ve decided to try make the festive season a little brighter for even more of
these incredibly deserving children, with Cadbury Dairy Milk GenerosiTrees.
The items collected by The Little Generosity Shop were donated to
various beneficiaries, including the SOS Children's Village (SOS CV), an independent,
non-governmental organization that
offers family-like care for children and young people who have lost or are at
risk of losing parental care. As a childcare and development organization, SOS
CV also advocates for the rights of South Africa's most marginalised
children.
From 12 November, the GenerosiTree activations will be
travelling the country and giving South Africans the opportunity to show that
there’s ‘a glass and a half in everyone’ by giving them the chance to donate the
items that were once precious to them; teddies to tricycles and books to board
games; to this incredibly noble cause.
The GenerosiTree activations will be at Gateway
Theatre of Shopping in Durban (12 – 18
November); Tyger Valley Shopping Centre in Cape Town (26 November – 2 December) and Mall of Africa in Johannesburg (10 – 16 December) and will be
rewarding Generosity with Cadbury
Dairy Milk slab. There’s also an opportunity to make donations or purchase
in-store and online at select Toys R Us stores, with a ‘glass & a half’
reward for their open-heartedness.
How the Cadbury Dairy Milk GenerosiTrees activations
work:
Check in at the entrance to the GenerosiTree activation and log your
pre-loved toy, book or game for wrapping. One toy, book or game will be
exchanged for a Cadbury Dairy Milk slab and up to five slabs for five or more
donated items. You can then add even more Generosity by visiting the messaging station,
where you can write a message on a tag and attach it to your donation - each
child who receives a toy will also get one of these personal and heart-felt
messages.
From there, a visit to the Reindeer Room or Santa’s Workshop offers
great photo opportunities that you can download and share to help spread the
spirit of Generosity, online. Each room offers a unique and immersive
experience – the Reindeer Room is decorated with a night sky, lit up with twinkling stars, while you can take pictures with
Santa himself in the hustle and bustle of Santa’s Workshop.
Toys R Us Donations:
Consumers who would
love to share their spirit of Generosity, but who can’t make it to the three
malls which will be home to the GenerosiTrees, can also visit select Toys R Us
stores or simply go to the Toys R Us website – to make a donation.
For donations at
select Toys R Us stores, simply drop off your pre-loved toy – or something new
from the Toys R Us selection if you prefer – in the marked collection bin and
claim a Cadbury Dairy Milk slab in return.
If you’d like to make
an online donation, visit www.toysrus.co.za and
select an item from the Toys R Us catalogue. At checkout, select the option for
‘Cadbury Dairy Milk GenerosiTrees Donation’ and the donated item will be
channelled to the Cadbury team to add to the collection. Once the checkout
process is complete, you’ll receive a voucher to go claim your Cadbury Dairy
Milk slab at a Toys R Us store.
“This festive season, Cadbury
Dairy Milk GenerosiTrees will see the donations shared with other deserving
charitable organisations which support the millions of children who are growing
up without the support of a traditional family, across the country,” says Lara
Sidersky, Mondelez SA Category Lead for Chocolate. “Giving is on everyone’s
minds during the festive season and we want to remind people that Generosity is
driven by selflessly wanting to make an impact on someone else’s day, rather
than simply giving for giving’s sake”.
For
details of the GenerosiTrees donation points and the Toys R Us partnership go to https://www.cadbury.co.za/festiveseason and
follow @CadburyDairyMilkSA on Facebook or @Cadbury_SA on Twitter as well as
Instagram and #GlassAndAHalf #Generositrees.
Toys R Us are on @ToysRUs.SouthAfrica on
Facebook or @toysrus_za on Instagram and Twitter.
T&C’s apply.
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