NEW FACEBOOK CATEGORY
FOR LOERIES
STUDENT AWARDS
The Facebook
Challenge focuses on the use of mobile media to
promote a
socially relevant cause.
In
partnership with Facebook, Loeries Africa Middle East has introduced a
new category
within the Student Awards. The Facebook Challenge calls on
students to
create powerful mobile video content on behalf of The Nelson
Mandela
Foundation – the custodian of Madiba’s brand, memory, and
legacy of
social activism. The winning entry will be flighted on Facebook
and
Instagram as well as receive a special prize.
As part of
the Loeries' and Facebook’s commitment to grow and promote
young,
diverse creative talent in our region, Facebook will not only cover
the cost of
all entries in this category, but has also created an elearning
programme
assisting students to understand the best practices around
creating
winning mobile campaigns.
“The
Facebook Challenge focuses on promoting a socially relevant cause
through the
application of mobile media and we are delighted to be
teaming up
with the Nelson Mandela Foundation as they prepare for the
Mandela 2018
Centenary Programme,” says Nunu Ntshingila, Regional
Director
Facebook Africa. “Our vision is to create powerful mobile video
content that
will inspire all of us to find the Madiba in ourselves and to
‘#BeTheLegacy’.
Its message should help to push back against all forms
of social
injustice in line with Madiba’s courageous legacy.”
Full details
on the Facebook Challenge, as well as access to Facebook’s elearning
programmes
can be found within the Student Category at
loeries.com.
Entries must be submitted by the Extended Deadline of
31 May 2017.
Loeries
Creative Week Durban takes place from Monday, 14 August to
Monday, 21
August 2017.