Opportunity for Students to take part in Loeries

NEW FACEBOOK CATEGORY FOR LOERIES

STUDENT AWARDS

The Facebook Challenge focuses on the use of mobile media to

promote a socially relevant cause.

In partnership with Facebook, Loeries Africa Middle East has introduced a

new category within the Student Awards. The Facebook Challenge calls on

students to create powerful mobile video content on behalf of The Nelson

Mandela Foundation – the custodian of Madiba’s brand, memory, and

legacy of social activism. The winning entry will be flighted on Facebook

and Instagram as well as receive a special prize.

As part of the Loeries' and Facebook’s commitment to grow and promote

young, diverse creative talent in our region, Facebook will not only cover

the cost of all entries in this category, but has also created an elearning

programme assisting students to understand the best practices around

creating winning mobile campaigns.

“The Facebook Challenge focuses on promoting a socially relevant cause

through the application of mobile media and we are delighted to be

teaming up with the Nelson Mandela Foundation as they prepare for the

Mandela 2018 Centenary Programme,” says Nunu Ntshingila, Regional

Director Facebook Africa. “Our vision is to create powerful mobile video

content that will inspire all of us to find the Madiba in ourselves and to

‘#BeTheLegacy’. Its message should help to push back against all forms

of social injustice in line with Madiba’s courageous legacy.”

Full details on the Facebook Challenge, as well as access to Facebook’s elearning

programmes can be found within the Student Category at

loeries.com.

Entries must be submitted by the Extended Deadline of 31 May 2017.

Loeries Creative Week Durban takes place from Monday, 14 August to

Monday, 21 August 2017.