Saturday, May 17, 2014

Interesting New Viral Campaign From Wall's Ice Cream



Innovative tactical engagement to own life’s lighter side for Wall’s 
Say Goodbye To Serious aims to hit social bull’s-eye with humour




Goodbye Serious, hello relevance. It’s that moment of comic relief flanked by the daily humdrum of the rat race that Unilever brand Wall’s Ice Cream plans to leverage in an innovative new online campaign. The brand last year embarked on an ambitious repositioning exercise to align the globally loved brand to the ideal and payoff Say Goodbye To Serious. The new campaign is not only expected to effectively communicate and engage consumers on Wall’s new platform but also go viral.

Simple but effective and impactful, the campaign features literal interpretations of its positioning through YouTube features. Three yawn-worthy mock current affairs programmes were created for the medium featuring anchor Rick Roberts and personalities that include an Australian politician as well as a Canadian-American campaigner from Saskatchetoon who are barely more viewable than watching paint dry.

Central to the campaign are the interactive pop-up questions offering viewers the opportunity to ‘Keep Watching’ or ‘Say Goodbye To Serious’ where after unexpected humour follows and the gravity of serious content is deflated, literally. The newsworthy and headline-designed titles of the videos, the about-turn content as well as the tail end content encouraging sharing, is sure to fuel the campaign’s viral appeal.

The news channel, dubbed WMW News, encourage sharing across all major social networks including Twitter, Facebook and Tumblr.

See it for yourself by clicking any of these YouTube links and let Wall’s Ice Cream help you Say Goodbye to Serious!

Talks Could Dictate Outcome: https://www.youtube.com/watch?v=z6JYF4H2SNQ
Australian MP Expresses Concerns: https://www.youtube.com/watch?v=Kz12xsFfZGg
Politician Thinking Ahead: https://www.youtube.com/watch?v=5SxpP6t1p60


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Wednesday, May 14, 2014

Can you help me smuggle some Skittles into South Africa?


Skittles campaign takes on customs official using smile recognition



Nevermind pushing the envelope, Skittles is a brand that pushes the elephant. Priding themselves in being unexpected and unusual, Skittles SA are rallying South Africans to bring in the Rainbow with their innovative new campaign: Introducing “Smuggle the Rainbow. Taste the Rainbow”.

Taking instruction from the lead character Leon, South Africans are tasked to get past Customs Officer Oosthuizen by staying straight-faced. Using facial recognition, recruited smugglers’ facial movements are tracked and interpreted. In order to smuggle their Skittles into the country, each smuggler has to undergo and survive three intense and disturbing interrogations with Officer Oosthuizen. Even the slightest twitch, smile or grimace and they will be busted.

If a smuggler manages to get through all three interrogation rooms with a straight face, they will be directed to the Skittles South Africa landing page, where they are able to plug their contrabrand Skittle into the rainbow. Information pulled from Facebook will tag their individual Skittles with their name and the date of the smuggle. In this manner, smugglers nationwide are smuggling the rainbow into South Africa.

If you think you have what it takes to be a candy contrabander, then visit www.skittles.co.za and help #SmuggleTheRainbow!

Social links:
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Friday, May 9, 2014

Internships At 5FM, Creative Workshops, Film Festivals, Art Competitions and More



PANSA Eastern Cape workshops
10 & 11 May 2014
Spoilt for choice with 4 amazing workshops to choose from:
Sat 10 & Sun 11 May
Stage Mangement Workshop presented by David Limbert at The Savoy
Acting Workshop presented by Marlene Pieterse at Stage World
AND...
Sat morning 10 May
Advertising & PR in the Performing Arts Workshop presented by Damien Anderson at The Savoy.
Sat afternoon 10 May
Theatre Make Up& Hair Workshop presented by Leslie Speyers, Linda-Louise Swain & Nikki-Marie Vorster at The Savoy.
To book your place or for more info contact: Alet at easterncape@pansa.org.za or on 072 211 3979
Registration 9:30am for morning and all day workshops
Registration 1pm for afternoon workshop.








PANSA Unplugged Wednesday
PANSA Unplugged Wednesday is a platform where local artists and practitioners can showcase their talent, show work in development, collaborate with other performers and network with industry players.
Come and show off your skills or just chill out and watch the talent roll in - either way,  you're going to have a great time! Who knows, you might just witness the next big name in the making.
Date: Wednesday 14 May 2014
Time: 18:00 - 20:00 (all participating artists must be at the venue by 17:30)
Venue: Liquidlime Studios (PANSA Offices) 3B Beach Road, Woodstock, Cape Town (near Woodstock and Esplanade train station)
Cost: Free entrance
Donations welcome!
Please be aware there will be:
~No performance fee
~No backline.
~No cover charge.
All instruments must be acoustic. We do have a CD player for backing tracks.
If you are interested in taking part, please email your name, act and a short paragraph (not more than five lines) about your work or yourself to info@pansa.org.za
For further information, please contact Nono on 021 448 3513


10 - 12 May - Durban - ICC



Cape Town Fringe
The National Arts Festival and the City of Cape Town has announced a partnership which will see the launch of a new performing arts festival in September, modelled on some of the world’s iconic events.
To visit the Cape Town Fringe Website, go to: http://capetownfringe.co.za/
The call for proposals is currently open and more information can be found at http://capetownfringe.co.za/artists/




 (Mentorship)5
5FM's mentorship opportunities are one week long and accommodate 6 interns at a time. This is an intensive programme, where you will experience every aspect of 5FM.
MENTORSHIP DATES FOR 2014
Monday 23 June - Friday 27 June
Monday 24 November - Friday 28 November



Opportunity For Artists 

Sasol Art Competition




This Edition By +Fred Felton 



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Friday, May 2, 2014

Poetry and Twitter Blanket Drive News and News of the AFDA Open Day



FOUR LINERS
BY MOTHER HUBBARD

HO HO
HUM HUM
YO YO
YUM YUM

I LIKE YOU
YOU LIKE ME
HE LIKES US
THAT MAKES THREE

DING DONG
DONG DING
KING CONG
CONG KING

I AM ME
WE ARE WE
YOU ARE YOU
THEY ARE TOO

WHY ARE WE OLD
WHY ARE THEY BOLD
WHY IS IT COLD
WHERE IS THE GOLD

IT'S RAINING
IT'S WET
WE ARE DYING
THAT'S TRYING

SPRING HAS SPRING
COWS MAKE DUNG
I SMELL A RAT
AND THAT, DEAR, IS THAT.

I AM SHORT
HE IS TALL
I AM BIG
HE IS SMALL

I LIKE YOU
YOU LIKE ME
WE ARE HAPPY
SO IS HE


Written by Andrew Verster the Writer and Author Based in Durban















29 May at 6pm Bring Your Blankets to Protea Hotel Fire & Ice Jozi or Cape Town
#TBD2014


AFDA Durban
(The South African School of Motion Picture Medium and live Performance)
Open Day May 3
AFDA (The South African School of Motion Picture Medium and Live Performance) Durban is hosting an Open Day for prospective students on Saturday, 3 May from 10am to 12noon at the Campus in Glen Anil, Durban North 
Exciting times for prospective students as this Open Day will provide them, (and their parents) and guests insights into the AFDA programme, a tour around the facilities, meetings with current students and introductions to the courses given by various AFDA staff. 
AFDA has a heavy-weight academic staff complement who have worked in the film and live performance industries. Franco Human, an experienced producer and film maker, is Dean, with film-maker Richard Green Head of the Film School, director and academic Lloyd O’Connor, Head of the Live Performance School, scriptwriter and film-maker Janet van Eeden (whose short film A Shot at the Big Time has just been selected for the Cannes Film Festival), as production course administrator and script writing lecturer and Laszlo Bene, a producer and director who has worked on a number of national and international productions as Head of Television. 
Prospective students can contact Durban-based Marketing Officer, Milena Gevers for more information or to book an interview for on the day: milenag@afda.co.za or call 031 569 2252. For more info about the school go to www.afda.co.za or on twitter @AFDADurban.


This Edition By +Fred Felton 








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Sunday, April 27, 2014

AFDA Durban to host a Open Day May 3 for prospective film students and News of a dinner for Legal Minds



AFDA Durban (The South African School of Motion Picture Medium and live Performance) to host Open Day May 3

(Lights, Camera, Action!)

AFDA (The South African School of Motion Picture Medium and Live Performance) Durban is hosting an Open Day for prospective students on Saturday, 3 May from 10am to 12noon at the Campus in Glen Anil, Durban North
The new campus, which opened in 2013 year, has also recently invested over R 1, 2 million in additional technical equipment and campus facilities. This includes a new Surround Sound Suite has been kitted with the latest sound equipment which enables filmmakers to reproduce everyday sound effects which are added to film, video and other mediums in post-production to enhance audio quality.

An Editing & Visual Effects Suite has been installed, which has the latest equipment for the integration of live-action footage and generated imagery to create environments that look realistic, but would be dangerous, expensive, impractical, or simply impossible to capture on film. The Actor’s Studio that has also seen an extension with a new fully equipped stage and additional equipment.

Plus the cinematography department has acquired the latest camera equipment - some of the exciting gadgets include pocket sized cinema cameras, a steadicam and a helicam for overhead filming. 

Exciting times for prospective students as this Open Day will provide them, (and their parents) and guests insights into the AFDA programme, a tour around the facilities, meetings with current students and introductions to the courses given by various AFDA staff.

AFDA has a heavy-weight academic staff complement who have worked in the film and live performance industries. Franco Human, an experiencedproducer and film maker, is Dean, with film-maker Richard Green Head of the Film School, director and academic Lloyd O’Connor, Head of the Live Performance School, scriptwriter and film-maker Janet van Eeden (whose short film A Shot at the Big Time has just been selected for the Cannes Film Festival), as production course administrator and script writing lecturer and Laszlo Bene, a producer and director who has worked on a number of national and international productions as Head of Television.

Prospective students can contact Durban-based Marketing Officer, Milena Gevers for more information or to book an interview for on the day: milenag@afda.co.za or call 031 569 2252. For more info about the school go to www.afda.co.za or on twitter @AFDADurban.


29 May 6pm Bring a Blanket to Protea Hotel Fire & Ice Jozi or Cape Town
#TBD2014 




UNISA COLLEGE OF LAW

INVITE ALL LAW / LEGAL ENTITIES THEIR STAKEHOLDER DINNER

Justice C N Patel, Judge President KwaZulu Natal High Court will address you amongst other speakers

TUESDAY, 13 MAY 2014
17:30 FOR 18:00
Chamber Square, Lion Match Office Park
892 Umgeni Road

ENTRANCE: FREE
Sharmala Pillay – 031- 335 1017





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Friday, April 25, 2014

Events around South Africa, Indaba News and a Opportunity for a Photographer and Designers



New expressions on show at FNB Whisky Live Showroom events
Boutique-style tasting events set the scene for the world’s finest whiskies

The FNB Whisky Live Showroom, taking place in Durban, Nelspruit and Cape Town, will introduce fans of the dram to some noteworthy whiskies set to become firm favourites among local palates. 
“This new show dedicated to one of the world’s finest and most popular spirits builds on the successes of previous FNB Whisky Live Festivals, and brings a unique whisky experience to more South Africans,” says Emily Stockden, chief operating officer of Whisky Live Festival.

“There will be a number of exciting new expressions for whisky lovers to taste and purchase, along with a broad range of well-loved and familiar favourites. We have chosen each venue for the FNB Whisky Live Showroom events carefully to provide a truly remarkable experience for every visitor that provides the perfect backdrop for an evening of sampling some of the world’s finest whiskies.”

The 1989 and 2000 expressions of Balblair will be on display, with the brand challenging the way that punters think about whisky.
“Balblair is bucking the current trend of moving away from age statements, with each product in its range not just being of a specific age, but also of a specific vintage,” says Paul laCock of Aficionados, which represents Balblair in South Africa. “This means that each product is a whisky distilled in a specific year – whereas most single malts are made up of whiskies from different years. The year of bottling Balblair is also stated on the bottle, so that the consumer can deduce its age too.”

Ian MacMillan, the master blender behind Scottish Leader, will be on hand at all three Showrooms to introduce visitors to this masterful blend of up to 30 of Scotland’s finest whiskies. Available in more than 60 countries worldwide, Scottish Leader is produced at the Deanston Distillery on the banks of the river Teith, in the historical central Scottish Highlands.
Kavalan will be showcased at the Showrooms, and is produced by the first distillery in Taiwan. The distillery is in a subtropical area, which is much hotter and more humid than conventional whisky-producing areas. The higher temperatures result in a much quicker interaction of the whisky with the wood of the barrels, leading to much quicker maturation – but the higher temperatures cause more rapid evaporation, and the greedy angels take up to 15% of the whisky every year.

Firm favourite Johnnie Walker will be showing its full range of Red, Black, Gold, Platinum and Blue Label blends, offering visitors the opportunity to experience the different expressions in the context of its Flavour Wheel. The Wheel takes the mystery and guesswork out of tasting whisky and then explaining the experience by offering guidelines such as ‘malty,’ ‘dried fruit,’ ‘winey,’ ‘floral,’ and ‘smoky’ among others.

Black Bottle, a daringly bold blend of all the renowned single malts from the Islay balanced by the finest Highland, Lowland and Speyside malt and grain whiskies, will be available for tasting. Originally blended by Gordon Graham, a tea merchant who shifted from blending teas to blending whiskies in the 19th century, Black Bottle is presented in a unique pot-still shaped bottle.
Fans of South Africa’s Three Ships whisky will be able to taste Three Ships 5 Year Old, named the World’s Best Blended Whisky in 2012 at the World Whiskies Awards. Bain’s, Cape Mountain Whisky, another South African whisky masterpiece that was named World’s Best Grain Whisky in 2013, will also be available for tasting.

The FNB Whisky Live Showroom events take place in Durban on 25 and 26 April, in Nelspruit on 16 and 17 May, and on 19 and 20 June in Cape Town. Tickets cost R150 each at www.whiskylivefestival.co.za and Facebook/FNBWhiskyLiveFestival, or R170 at the door. All ticket prices include a complimentary tasting glass, a 2014 SA Whisky Handbook, a 500ml bottle of Valpré Spring Water, 15 tasting vouchers, and a variety of additional value adds, such as a R200 voucher for all first-time users of Uber’s taxi services (valid in Durban and CT only), R50 off any purchase of more than R500 at the on-site FNB Whisky Live Shop and a 10% discount voucher for purchases on www.whiskyshopsa.co.za after the event (some terms and conditions apply).

Follow @WhiskyLiveSA on Twitter, ‘like’ the FNB Whisky Live Festival Facebook page at Facebook/FNBWhiskyLiveFestival, or check www.whiskylivefestival.co.za for regular updates about the events.
The FNB Whisky Live Showroom promotes responsible drinking. No persons under the age of 18 years will be allowed into the Showroom. Designated driver tickets are also available at R95 per ticket. Part of the ticket proceeds will be donated to The Foundation for Alcohol Related Research (FARR).


DURBAN PLAYHOUSE COMPANY: THE REALS FESTIVAL
'The Reals' will perform four unique shows, each with a varied selection of repertoire and themes. Expect to hear original songs, creative covers of their favourite blues and rock artistes and excerpts from their hit tribute shows, including Rodriguez, The Eagles, Woodstock and Dire Straits. The Reals will be presenting in the first half of each show 4 different selections of music – so even if you see all 4 shows, you will be hearing something new at each performance. An opportunity to see some of the musical creations of one of Durban’s Top Bands.
Shaun Dragt will be the guest guitarist for Dire Straits and The Eagles in Durban. The guest guitarist for Dire Straits and The Eagles in PMB – (to be confirmed).
Book at COMPUTICKET, phone or e-mail Roland for bookings:
H 031 205 7602        Cell 082 499 8636   E-mail roland@stansell.za.net

Sunday 06 April 2014. Show starts 14:00 - DBN
Sunday 06 April 2014. Show starts 18:30 – DBN


Competition for energy efficient designs

Designers are invited to enter the Eskom Energy Efficient Lighting Design Competition with R200 000 worth of prize money.

The competition offers a two-fold opportunity:

- For one, Eskom is inviting high school learners, students and professional designers to think outside the box and submit imaginative lamp designs that not only work, but that are also pleasing to the eye. As the name of the competition implies, it is of major importance that all designs make use of energy-efficient light sources.

- Secondly, professional designers are also invited to submit innovative energy-efficient designs, systems or products that are suitable for residential applications. These may include, for example, a complete lighting system that caters for a low-cost housing development. Once again, the key word is energy-efficiency.

The theme of this year’s competition is: Celebrate 20 years of democracy! and the closing date is 15 August 2014.

Prizes:

Category A: Residential Luminaire Design (Students)
First prize: R30 000
Second prize: R20 000
Third prize: R10 000
Educational institution prize money: R10 000
Top regional finalists (6): Lenovo 7” Android tablet (wifi and 3G enabled)
Total prize value: R85 000

Category B: Innovative Energy Efficient Lighting Design (Professional)
Prize money:
First prize: R40 000
Top regional finalists (6): R5000 each
Total prize money: R70 000

Category C: Most Promising Young Designer (Learners)
Prize money:
Most Promising Designer (Individual): R10 000
Top regional finalists (6): Lenovo 7” Android tablet (wifi and 3G enabled)
Educational institution prize money: R10 000
Total prize value: R35 000

Special Award: Most Promising PDI designer (Individual)
Prize money:
Most Promising PDI Designer (Individual): R10 000
Total prize money: R10 000

Full details are available on the following website: www.lighting-design.co.za, or from the competition organisers at tel 021 949 7419 / 083 293 2848 or via e-mail at karin@dalajunction.co.za


Market Photo Workshop seeks coordinator
Vacancy: Coordinator: Photojournalism and Documentary Photography (PDP)
To facilitate teaching and learning in the Photojournalism and Documentary Photography Programme (PDP) through logistics and resource management, and to contribute to the development of a curriculum that is relevant to the media sector and contemporary documentary practice.
Job requirements:
  • A relevant qualification (photography, visual arts, media, journalism)
  • Minimum 1 year experience in a junior management or supervisory position within the media, arts and culture industries, non-profit OR minimum 3 years relevant experience in the media, arts and culture, non-profit
  • A good understanding of the needs of photojournalists and documentary photographers in South Africa and the continent as a whole, and also a critical awareness of the nature and role of the media on the continent.
  • Good communication, writing and organisational skills.
  • Excellent computer skills – especially MAC based, good knowledge and understanding of Photoshop, internet research, email
  • Work well under pressure
  • Experience of working at an education and training NGO or similar organisation would be an advantage
  • Compliment the skills set of the Market Photo Workshop
  • Committed to excellence in and relevance of photography education in South Africa
  • Passionate, driven and dynamic
Level of education: Relevant qualification – either in photography, cultural management and/or Media.
Remuneration: R7,500 - R9,000 per month cost to company negotiated according to qualifications and experience. Only applications submitted electronically will be considered and must include:
1. A covering letter: summarise career, explain interest in the position.
2. A comprehensive CV with contactable references.
Manager: HR
Manager: Programmes and Projects





Do business this year at INDABA in the world-class, Premium Lounge
"Think of the Lounge as your office away from the office during INDABA" South African Tourism Chief Executive Officer, Mr Thulani Nzima.
INDABA IS THE single biggest and best opportunity on the African continent for everybody who does business with the African travel and tourism industry.
Based on international trade show best practice, INDABA will this year, for the first time, introduce an exciting new format by launching a new Premium Lounge. INDABA is set to migrate over the next few years from double-storey stands to a beautifully appointed studio configuration.
South African Tourism is directing additional efforts towards the top international travel trade buyers who have expressed or demonstrated their eagerness to make Africa an important and valuable component of their businesses. These influential travel trade buyers have direct responsibility of uncovering products from Africa. The purpose of the new Premium Lounge zone will be to fast-track the focus of INDABA back to deal-making, giving premium exhibitors an area perfectly equipped to accommodate their meetings with buyers.
"Think of the Premium Lounge as your office away from the office," says South African Tourism Chief Executive Officer, Mr Thulani Nzima. "We're locating the lounge in the heart of the International Convention Centre. It will comprise 52 professionally managed office studios that will come equipped with modern furnishings, access to plug points, uncapped high-speed Wi-Fi and regulated branding panels. All these will be designed to make it easy for buyers to find the space of the exhibitor they are scheduled to meet with."
Exhibitors who make use of the Premium Lounge are guaranteed up to 15 meetings with quality, hosted buyers every day. Entry to this zone will be carefully managed to make sure that only people who (literally) mean business are granted access. Hostesses (one per four studio hubs) will be assigned to assist with refreshment requirements. Optimised, managed diaries will give Premium Lounge exhibitors maximum business value and face-to-face meeting time with the best hosted buyers.
Premium Lounge studios will only be available to exhibitors who have already taken up INDABA stands of at least 18 square metres, and therefore already meet the product exhibitor qualification criteria.
Applications for the 52 studios will be processed on a first-come-first-served basis. South African Tourism anticipates strong demand for the spaces. To manage this, the application will be available only for 72 hours after it goes live online today at midday (GMT+2).
The cost of a Premium Lounge studio is at a premium as benchmarked against global trade show studio rates. However, in the spirit of partnership, recognizing the transition of INDABA in 2014, and to illustrate tangible support of the trade, South African Tourism will be sponsoring the majority of this cost, for this year only. Premium Lounge exhibitors whose applications are successful will only have to pay the cost of R10,000 ex vat.
Confirmed main exhibitors may apply for a Premium Lounge studio by signing into the Exhibitor Zoneand following the link to the 'Premium Lounge' application form. Complete it, submit it, make payment and the space is yours - provided yours is one of the first 52 applications received, evaluated and verified. The website will give you all the info you need.
"It's that simple," Mr Nzima says, "and it's that easy to secure a beautiful, professionally-equipped space for your INDABA meetings."
South African Tourism and the INDABA team have reaffirmed their commitment to the trade, to craft a revamped groundbreaking travel trade show for Africa. INDABA seeks to showcase best-in-class travel products throughout Africa that optimise the finest experiences that our beautiful continent can deliver, to captivate discerning international buyers. All African exhibitors and international buyer delegates come to INDABA each year to meet, close deals, network, strengthen relationships and plan future business. South African Tourism is dedicated to creating the best possible sales and marketing environment that results in short-term and long-term business to African suppliers.


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Thursday, April 24, 2014

News on the FNB Whisky Live Showroom for Durban



TASTE BAIN’S CAPE MOUNTAIN WHISKY AT THE FNB WHISKY LIVE SHOWROOM

If you didn’t know that South Africa makes the best whisky in the world, head to the 2014 FNB Whisky Live Showroom on 25 and 26 April 2014, at Tsogo Sun’s Suncoast Casino in Durban. Here you can taste Bain’s Cape Mountain Whisky named World’s Best Grain Whisky at the 2013 World Whisky Awards - competing against the very best from Scotland, the USA and Ireland.

Bain’s Cape Mountain Whisky is South Africa’s first single grain whisky and in addition to being named World’s Best it has been awarded gold for the fourth consecutive year at the 2013 International Wine and Spirits Competition, took gold at the  2014 China Wine and Spirits competition and double gold at the 2013 New York International Spirits Competition.

The whisky is inspired by the Cape Mountains and the natural beauty of the area’s magnificent peaks, cool, sparkling streams, wooded valleys and an unmatched wealth of indigenous fynbos. Crafted at the James Sedgwick Distillery situated near the picturesque Bainskloof Pass in Wellington, Bain’s Cape Mountain Whisky pays tribute to Andrew Geddes Bain, the pioneering engineer who planned and built the pass in 1853.

Only the finest South African grain is used together with water that flows over 850 million year old sandstone and indigenous fynbos, setting Bain’s Cape Mountain Whisky apart from any other whisky produced in the world. The whisky is quite uniquely double-matured and matured for three years in casks previously used for Bourbon, before being re-vatted into a fresh set of casks for a further maturation period that results in its exceptionally smooth and unique taste.

Tickets to the Whisky Live Showroom in Durban cost R150 each when bought online at at www.whiskylivefestival.co.za, or R170 at the door. All ticket prices include a complimentary tasting glass, a 2014 Whisky Handbook, a 500ml bottle of Valpré Spring Water, 15 tasting vouchers, and a variety of additional value adds.

Visit www.whiskylivefestival.co.za for more information.

29 May from 6pm
Bring a Blanket a help keep winter chills at bay.
Protea Hotel Fire & Ice Jozi and Cape Town
#TBD2014 



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