Interesting New Viral Campaign From Wall's Ice Cream

Innovative tactical engagement to own life’s lighter side for Wall’s 

Say Goodbye To Serious aims to hit social bull’s-eye with humour

Goodbye Serious, hello relevance. It’s that moment of comic relief flanked by the daily humdrum of the rat race that Unilever brand Wall’s Ice Cream plans to leverage in an innovative new online campaign. The brand last year embarked on an ambitious repositioning exercise to align the globally loved brand to the ideal and payoff Say Goodbye To Serious. The new campaign is not only expected to effectively communicate and engage consumers on Wall’s new platform but also go viral.

Simple but effective and impactful, the campaign features literal interpretations of its positioning through YouTube features. Three yawn-worthy mock current affairs programmes were created for the medium featuring anchor Rick Roberts and personalities that include an Australian politician as well as a Canadian-American campaigner from Saskatchetoon who are barely more viewable than watching paint dry.

Central to the campaign are the interactive pop-up questions offering viewers the opportunity to ‘Keep Watching’ or ‘Say Goodbye To Serious’ where after unexpected humour follows and the gravity of serious content is deflated, literally. The newsworthy and headline-designed titles of the videos, the about-turn content as well as the tail end content encouraging sharing, is sure to fuel the campaign’s viral appeal.

The news channel, dubbed WMW News, encourage sharing across all major social networks including Twitter, Facebook and Tumblr.

See it for yourself by clicking any of these YouTube links and let Wall’s Ice Cream help you Say Goodbye to Serious!

Talks Could Dictate Outcome: https://www.youtube.com/watch?v=z6JYF4H2SNQ

Australian MP Expresses Concerns: https://www.youtube.com/watch?v=Kz12xsFfZGg

Politician Thinking Ahead: https://www.youtube.com/watch?v=5SxpP6t1p60

Can you help me smuggle some Skittles into South Africa?

Skittles campaign takes on customs official using smile recognition

Nevermind pushing the envelope, Skittles is a brand that pushes the elephant. Priding themselves in being unexpected and unusual, Skittles SA are rallying South Africans to bring in the Rainbow with their innovative new campaign: Introducing “Smuggle the Rainbow. Taste the Rainbow”.

Taking instruction from the lead character Leon, South Africans are tasked to get past Customs Officer Oosthuizen by staying straight-faced. Using facial recognition, recruited smugglers’ facial movements are tracked and interpreted. In order to smuggle their Skittles into the country, each smuggler has to undergo and survive three intense and disturbing interrogations with Officer Oosthuizen. Even the slightest twitch, smile or grimace and they will be busted.

If a smuggler manages to get through all three interrogation rooms with a straight face, they will be directed to the Skittles South Africa landing page, where they are able to plug their contrabrand Skittle into the rainbow. Information pulled from Facebook will tag their individual Skittles with their name and the date of the smuggle. In this manner, smugglers nationwide are smuggling the rainbow into South Africa.

If you think you have what it takes to be a candy contrabander, then visit www.skittles.co.za and help #SmuggleTheRainbow!

Social links:

Facebook: www.facebook.com/SkittlesSA

Twitter: www.twitter.com/SkittlesSA

Music In Durban and Gift Idea's for the Festive Season

Music this Wednesday at St Clements, Durban.

After the successful launch of Acoustic Axents, the second in the series
of acoustic guitar music sessions takes place at St. Clements,Musgrave
road between 18h00 - 20h00. An entrance fee of R30 is recommended.
Featuring music by Ellis brothers, Richard(guitar/percussiom/vocals),
Graham(guitar/vocals), guitarist, Riaz Carim And guest drummer,Mik
Mazzoni.
Acoustic Axents caters for an audience who appreciate mood music
rooted in poetry of blues, folk and global sounds, while enjoying
cocktails and meals in the cosy ambience of St. Clements.

Info and Bookings:  031-202-2511

(Source - St Clements) 


Gift Idea's for the Festive Season

New & Different Andrew Verster, a Durban artist who is well known for his delightful quirky drawings, together with Rick Andrew, has put together a colouring-in book for adults. Pieter Scholtz came up with the concept and 100 signed copies were produced. Most of these were snapped up at the launch, but Artisan is proud to have the remaining few available for sale at R250 per copy. This is the perfect gift for someone who has everything, and colouring-in is presently enjoying a great ressurgance of popularity among 'big people' as an alternative to tranquilizers!

Trading hours During the Festive Season Artisan will be trading at our usual hours: Monday - Friday: 9:30- 17:00 Saturdays: 9:00 - 13:00 If you would like to view the gallery outside of these hours, please contact Ingrid on 083 443 4003 to make an appointment. (Source - Artisan Gallery) That Twitter Book

101 Tips For Twitter by Fred Felton is now available in pocket book format.

Perfect for the plane, the train, the beach or just about anywhere.  Fits in your pocket for easy reading.  Featuring insight from Ted Rubin, Mike Stopforth, Mike Saunders, Dede Watson and many more.  Packed full of new insight.  

You can order directly from Fred on falconscove@gmail.com 

Media Interviews:  076-977-5788 

(Source - Falconscove) 

The inspiring story of Billions Rising

Have you heard of Billions Rising?

I first came across them when I saw a tweet from @WarrenWhitlock

Billions Rising is on a mission to document and highlight the efforts of people and organizations worldwide that are empowering people to become self-reliant.

They do this through a radio show, in-progress documentary and upcoming book.

They welcome your thoughts and suggestions about topics related to self-reliance.

If there is a person or group you think they should know about feel free to
leave a comment on their site:  http://billionsrising.com/

You can also tweet Warren Whitlock - https://twitter.com/WarrenWhitlock

(Source - Billion Rising)

You Are Invited to Twitter Blanket Drive 2013 25 May South Africa #TBD2013

Your personal invitation to Twitter Blanket Drive 2013.

WHEN:  25^th MAY 2013 Events Countrywide

WHY: Donating Blankets for Charity using the power of Social Media

Durban – Wakaberry Durban North 12pm

Cape Town & Jozi – Fire & Ice Hotels 6pm

WHO: Everyone is invited.                                              

Twitter -  @TBDAfrica     

Facebook -  Twitter Blanket Drive

#TBD2013

How can you help:  Get involved, get your community involved, get your company involved and help keep people warm this winter.

For more details contact Fred on falconscove@gmail.com

 

Bring your blankets!

The highlights from #TechEdZA 2013 Part 2 and an Infographic

This is the second part of our article on the Microsoft Conference TechEdZA 2013 held recently
in Durban at the ICC.



One of the nice things to see was how they had quite a bit of social media activity
for this event including this Twitter Wall where you could see the latest Tweets
about the conference.



I sat in on two sessions all about building apps and selling them.

The panelists shared these tips with the delegates:

• There are many ways to sell your app
• Pay per download
• In app advertising
• In app purchasing
• Freemium apps
• Trial purchase apps
• They encouraged developers to keep their apps alive
• Keep building new versions or upgrades
• You have to make that app addictive
• We heard of one company that makes $1 million dollars a day through in app adverts
• Your aim is to get new users for your app
• Send this site info on your app - http://www.wpcentral.com/ 
• Try and use social chat within your app
• Ask yourself  'what is this app going to do?' 
• Keep it simple.
• If you have a bug in your app fix it
• Make that app look sexy

At another session we heard about the latest windows products and devices:

• Microsoft will end support for Windows XP on 8 April 2014.  
• The latest devices can now boot up to usable desktop in under 8 seconds.

Below is a handy infographic of some of the interesting stats from #TechEdZA 2013

All in all it was a wonderful conference and much was learned.



At the closing keynote we saw just how quickly idea's can turn into reality.
At the beginning of the conference idea's were asked for, for apps and at
the end of the conference these idea's were ready in the form of apps.

A great example of the talent we have in South Africa and Africa.

Article and Pictures by Fred Felton (@fredfelton)


Related articles

• The Highlights from #TechEdZA 2013 Part 1

The Highlights from #TechEdZA 2013 Part 1

Last week I was invited to TechEdZA the Microsoft Conference held in Durban at the ICC.

Covering all things tech from laptops to mobile phones to dev to apps and all things in between.



With over 2000 people reported to be in attendance this was indeed a massive conference.

I started off attending the session with @SimonStewart  and what an interesting session it was.
He gave us some wonderful tips:

• He encouraged people at the conference to meet other people.  
• Get out there and introduce yourself and chat to others.
• He encouraged companies to have in-house suggestion systems.
• How much time in a day can you spend on being productive?  
• He recommended you send weekly progress emails to clients.
• By the way he also gave away lots of swag including Planning Poker Cards.

Next we heard from Gary Hope and Laura Kotlinksi about Data Warehouses.

These were the highlights:

• Business is moving online
• Social Media is teaching people to collaborate and learn online
• Look out for Zettabytes.  Already the NSA is reportedly getting a data warehouse that will accommodate 4 Zettabytes of Data.  By the way, that's a lot of data
• 1 Zettabyte = 1000 Petabytes
• 1 Petabyte = 1000 Terabytes

Next up we heard from Rudi Grobler all about Apps.  These were his tips:

• Use programs like Bug Sense and Little Watson to debug your apps
• Test your apps with real world data and monitor your heavy objects
• A useful twitter account to follow is @msdevsa 

On the next day we heard about Social Collaboration from @GarthLuke



His highlights included:

• Find people with common interests
• Social Media allows your company to learn faster than others
• Remember in this day and age everyone has their own device now
• Location does not matter, you can work anywhere.

In the Consumerisation of IT session we heard the following:

• Microsoft manages over 290 000 devices in SA
• Interesting point - Microsoft does not stop its workers from using social media sites like Twitter and Facebook.  They believe it is good for business. It has huge business value for them.

You can find more highlights here: 

https://storify.com/fredfelton/a-week-in-the-life-of-techedza

Finally for those of you that attended this conference you will recognize this.
The ICC is big and it is a long walk from one side to the other.
Sometimes you just had to sit on the floor and chill:



Look out for Part 2 of this article later in the week.

Article and Images by Fred Felton (@fredfelton)

Fred Felton was a guest of Microsoft South Africa.