This is the second part of our article on the Microsoft Conference TechEdZA 2013 held recently
in Durban at the ICC.
One of the nice things to see was how they had quite a bit of social media activity
for this event including this Twitter Wall where you could see the latest Tweets
about the conference.
I sat in on two sessions all about building apps and selling them.
The panelists shared these tips with the delegates:
- There are many ways to sell your app
- Pay per download
- In app advertising
- In app purchasing
- Freemium apps
- Trial purchase apps
- They encouraged developers to keep their apps alive
- Keep building new versions or upgrades
- You have to make that app addictive
- We heard of one company that makes $1 million dollars a day through in app adverts
- Your aim is to get new users for your app
- Send this site info on your app - http://www.wpcentral.com/
- Try and use social chat within your app
- Ask yourself 'what is this app going to do?'
- Keep it simple.
- If you have a bug in your app fix it
- Make that app look sexy
At another session we heard about the latest windows products and devices:
- Microsoft will end support for Windows XP on 8 April 2014.
- The latest devices can now boot up to usable desktop in under 8 seconds.
Below is a handy infographic of some of the interesting stats from #TechEdZA 2013
All in all it was a wonderful conference and much was learned.
At the closing keynote we saw just how quickly idea's can turn into reality.
At the beginning of the conference idea's were asked for, for apps and at
the end of the conference these idea's were ready in the form of apps.
A great example of the talent we have in South Africa and Africa.
Article and Pictures by Fred Felton (@fredfelton)