Two leading South African creative thinkers joined BASA Arts in Business Forum, in association with GIBS
Two of South Africa’s leading creative thinkers joined globally renowned arts and business expert, Giovanni Schiuma at the inaugural Business and Arts South Africa (BASA) Arts in Business Forum.
Nando’s co-founder, Robert Brozin, and Matchboxology’s founder and Managing Director, Paris Pitsillides, offered delegates unique insights into how arts based initiatives can drive and develop innovation, create sustainable value and increase profitability – in the South African context.
The BASA Arts in Business Forum took place at the Gordon Institute of Business Science (GIBS) in Johannesburg on October 24th at 18h00. It aimed at business owners, middle management, HR Managers, SMEs and anyone wanting to innovate their business. The forum is held in association with the Gordon Institute of Business Science (GIBS).
Brozin, who co-founded Nando’s 25 years ago, is known as Nando’s Chief Creativity Officer. Having appointed a new CEO several years ago, Brozin’s focus is on social responsibility programmes linked to healthcare and art as well as Nando’s international business operations.
Brozin’s influence at Nando’s has been most prominent in the formulating of the marketing strategy – irreverent, fun and topical ads, which have now become synonymous with the brand.
His presentation at the forum was expected to touch on his wealth of experience in using innovative marketing strategies to create a world class brand as well as the incorporation of visual art in Nando’s marketing and business strategy (for instance, the BASA Award-winning Coming to the City, a 18 x 3m mosaic artwork created by Clive van den Berg that was created for the Nando’s restaurant in Kings Cross London).
Over 20 years in the marketing, media and communications industry (including co-founding SA’s first through-the-line advertising agency, Hook, Line & Sinker and co-founding Nova) Paris Pitsillides has earned a reputation as a leader in the field of using the arts for business innovation.
As co-founder and director of Strategy & Serendipity at the strategic business and marketing consultancy, Matchboxology, Pitsillides has extensive experience in Fortune 500 FMCG and Southern Africa Development Sector communications campaign design as well as entrepreneurial experience in the food, property and IT sector.
The inaugural BASA Arts in Business Forum has scored a coup with the first-ever South African public appearance of globally renowned arts in business expert, Professor Giovanni Schiuma, who will deliver the keynote address at the event. Professor Schiuma is widely regarded as a world leading authority on arts in business research and practice. He is director of the Innovation Insights Hub at the University of the Arts London and Professor at Università della Basilicata.
The Forum was opened by BASA board member Gianni Mariano; co-founder and CEO of the Mastrantonio group of companies, and facilitated by BASA CEO, Michelle Constant.
* More information go to www.basa.co.za website under the 'events' tab.
(Source - BASA)
Music News
Hinds Brothers Live at St Clements – Friday 8th November
Having recently released their debut album 'Ocean of Milk' to much critical acclaim, The Hinds Brothers will perform an exclusive 'Songwriters' set on Friday 8th November at one of Durban's most intimate and well loved venues, St Clements on Musgrave Rd.
Durban legend and musicologist Richard Haslop will add dobro and mandolin to the brothers songs, making this an event that you should definitely not miss! Bookings are essential. Music starts between 19h30 and 20h00.
Durban legend and musicologist Richard Haslop will add dobro and mandolin to the brothers songs, making this an event that you should definitely not miss! Bookings are essential. Music starts between 19h30 and 20h00.
St Clements, 191 Musgrave Rd
Friday 8th November
R60pp
For bookings call 031 202 2511
Great music always resonates with the trilogy of mind, heart and spirit and in this respect the creative work of the Hinds Brothers is an unqualified success, for their music will live long in the minds, hearts and spirits of all who are fortunate enough to experience their art.
"So very beautiful... 'Ocean of Milk' definitely up for album of the year." - Diane Coetzer (Contributing Editor - Rolling Stone SA)
"Hinds Brothers are up there with the best songwriters in the world" - David Marks (3rd Ear Music)
"My favourite acoustic duo" - Syd Kitchen
“One of the most beautiful duos around...” - Nibs van der Spuy
“What a package! Soothes and caresses the soul... instantly engaging with breathtaking harmonies. Pure velvet, effortless and a delight to the senses.” - Gloria Rhodes (Whats On SA)
http://hindsbros.com/
Friday 8th November
R60pp
For bookings call 031 202 2511
Great music always resonates with the trilogy of mind, heart and spirit and in this respect the creative work of the Hinds Brothers is an unqualified success, for their music will live long in the minds, hearts and spirits of all who are fortunate enough to experience their art.
"So very beautiful... 'Ocean of Milk' definitely up for album of the year." - Diane Coetzer (Contributing Editor - Rolling Stone SA)
"Hinds Brothers are up there with the best songwriters in the world" - David Marks (3rd Ear Music)
"My favourite acoustic duo" - Syd Kitchen
“One of the most beautiful duos around...” - Nibs van der Spuy
“What a package! Soothes and caresses the soul... instantly engaging with breathtaking harmonies. Pure velvet, effortless and a delight to the senses.” - Gloria Rhodes (Whats On SA)
http://hindsbros.com/
(Source - St Clements)
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