Thursday, July 31, 2014

Free Marketing Workshops For Musicians in Durban, Cape Town and Johannesburg

Music Professionals invited to attend Marketing in the Arts Master Classes

The Arts & Culture Trust (ACT) and Concerts SA, under the auspices
of the SAMRO Foundation, present Marketing in the Arts Master Classes.

The free two-day master classes for musicians, managers, promoters
and music venue owners will be hosted in Johannesburg, Durban
and Cape Town by Concerts SA and the Arts and Culture Trust (ACT).
The aim is to provide participants with marketing and entrepreneurial skills
and knowledge. It will cover both theoretical and practical tools of marketing
and give participants a broad overview of marketing in the arts with a focus
on music as well as offer practical suggestions on advancing their careers,
organisations, music venues or bands. Each class will include panel
discussions with leading marketing practitioners in the music industry
operating in the respective cities.

“The master classes are intended to build on the successful marketing
workshops presented in December 2013 and form part of a planned series
of workshops by Concerts SA. We are pleased once again to partner with
ACT in presenting them in the three main urban centres of South Africa.
This skills-building initiative is an extension of Concerts SA’s work which
broadly aims to support development of the live music sector. A key focus
for the project is to create regular, sustainable live music performance
platforms, and the proactive engagement of musicians and venues to build
audiences is essential in this quest to build stable and active live music
circuits,” says Nailla Dollie, Project Manager of Concerts SA.

The master classes are part of the ACT Building Blocks Programme, which
aims to increase the capacity and sustainability of South African arts and
culture organisations, practitioners and artists. “Through the Building Blocks
Programme, ACT contributes to and strengthens local organisations through
cultural planning, technical assistance, master classes and other developmental
efforts and we are pleased to once again partner with Concerts SA to contribute
to the development and capacity building of the music industry,"
says Pieter Jacobs, Chief Executive Officer of ACT.

The master classes are free of charge and will take place on the following dates:
Cape Town - Friday 19 September to Saturday 20 September
Johannesburg – Friday 26 September to Saturday 27 September
Durban – Friday 03 October to Saturday 04 October

Participants will be required to attend both full days of the class,
complete an assignment and will receive a certificate once all requirements
have been met. Space is limited for each master class; interested and eligible
practitioners are encouraged to submit their applications by no later than
Thursday 14 August at 12:00. To apply, please click here

For more information contact Karabo Legoabe on 011 712 8410 or
send an e-mail to

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