A blend of unique African fashion like never before: I RUN JHB!
Co-Founders
of I RUN JHB. On the left:
King
Leeu, on the right: Neo Gabhadiya
“The duty of our
brand is to tell African stories through clothing and that’s the mandate of the
brand and that’s what makes it unique from other street brands.” said Neo Gabhadiya.
With labels popping
up every single day I RUN JHB is a fresh unique authentic clothing brand alive
with a feel and fuse of African traditional wear and urban strict culture. Neo Gabhadiya
Simelane and Wandile King Leeu the Co-founders of I RUN JHB, who were also
students at the University of Johannesburg are two creative and innovative
young men who still believe in bringing up an African take on modern fashion
and are here to up the fashion stakes of Mzansi.
I RUN JHB is one
brand with vibrantly coloured garments that speaks the volume and they’ve
become proficient in mastering the accuracy of visualization. Most importantly
a brand that also looks at its customers preference because the guys put a lot
of hard work in making sure that their customers’ expectations are met and not
only that but also the passion that goes into it. Here it goes again, starting
a clothing line costs a lot of money and these guys take out from their pockets
to keep their brand up and running and they don’t have any sponsorship or some
sort of financial support and that must be their biggest challenge but hey we
talking of go getters. Having said that South African fashion industry is hard
to crack with minimal resources these guys proved that there is nothing stopping
them from doing what they love. As Gabhadiya said “Effort ke Mahala” meaning
effort is free.
Right now I RUN JHB
is showcased at different flea markets which include Fox street sidewalks
market every Saturday between 10 am to 5pm near Gandhi Square, Braamfontein at
the Grove Market on Melle Street from 10 am to 5pm in Johannesburg. They also
showcase in Soweto, Orlando west at Locrate Market every 1st Sunday
of each month.
For more information on I RUN JHB you can follow them on social
media, Facebook: I RUN JHB,
Twitter: @IRUNJHB
Tumblr: IRUNJHB.tumblr.com
Contact details: 0785616050 (Neo Gabhadiya) 0787231082 (King).
A
blend of unique African fashion like never before!
This edition by +Molly Dimpho